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Astoria to be Gold Partner of Terra Madre Salone del Gusto 2020

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Astoria, strategic partner of Slow Food in promoting high quality and sustainability.

Astoria Terra Madre 2020

Astoria Macchine per Caffè will take part in the Terra Madre Salone del Gusto 2020, further strengthening its long-standing partnership with Slow Food, a partnership based on shared ideas and values.

The company, based in the province of Treviso in Northern Italy, and which distributes its professional coffee machines in over 140 countries throughout the world, continuously invests in technology and research in order to reach ever-higher standards of quality. The aim? To make coffee that’s both high quality and ethically sound. This particular company vision led to the creation of the Slow Espresso Experience, developed in collaboration with the University of Gastronomic Sciences of Pollenzo. It brings together the sensory experience of coffee with the concepts of sustainability, the sound management of resources – including water, essential for a great cup of coffee – and protecting biodiversity. A mission that also aims to make coffee roasters and buyers aware of the quality and authenticity of the product.

Astoria’s commitment to sustainability is real and tangible. The Green Line technology incorporated into its coffee machines allows an energy saving of up to 47.6% thanks to the use of separate boilers for every single group head, innovative software that manages the automatic standby system during down-time, night-time energy-saving and intelligent temperature regulation which ensure that power is distributed only when and where it’s needed. Moreover, once they reach the final stage of their life cycle, Astoria machines do not really die. More than 80% of the materials with which they are made are recoverable or recyclable, thus promoting the development of a circular economy.  Technological innovation is demonstrated not only through the high performance of our machines, but also in our production methods and ambitious energy-saving targets. In fact, the efficient use of our production lines involves automated shutdown features and anti-dispersion systems, together with the use of software to optimize the use of raw materials and keep production waste to a minimum. The Susegana production facilities also use smart-recycling techniques to maximize separated waste collection, and systems to recover materials used in production processes, including the filtration and reuse of water used during machine testing. Our environmental focus also extends to the effective management of lighting, of the heating function, and of electrical consumption in general.

The thirteenth edition of Terra Madre will have a completely new format and duration. The fair will not take place within the classic five-day format, but will instead unfold over a six-month period, offering a host of initiatives organized by the Slow network and involving the public in over 160 countries throughout the world, in digital and non-digital events. The Terra Madre Salone del Gusto will close in Turin in April 2021.

“The Virtual Salon is an important opportunity for our market and our products,” explains Doctor Federico Gallia, President of Astoria and Sole Director of Ryoma Spa Holding, which controls the group. “It’s a unique opportunity to present our coffee machines to an international audience who, thanks to the totally revolutionary format of the salon, will be able to access our world and the world of Slow Food from every corner of the planet via the web platform. It’s also an important moment for our brand when we can promote the values of awareness, respect for the environment and quality that unite Slow Food and Astoria.”

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